![]() ![]() “We’re going for something completely different that no one has ever done before.” “There are a lot of twists on boring drinks in the category,” says Duncan. Officially launched on March 1st, 2022, the Keep It Weird variety pack is almost a Willy Wonka-esque adventure into the flavor possibilities and combinations of spiked seltzer. “We wanted it to be something that resonates with everybody, embracing individuality, weirdness, being unique and different.” Mighty Swell Keeps It Weird with Unique, New Variety Pack “It’s a nod to our Austin roots and the ‘Keep Austin Weird’ slogan, but it’s also something most people can relate to,” says Duncan. Most recently, with its new Keep It Weird variety pack.įeaturing super unique flavor combinations, the new variety pack speaks to the brand’s bigger mission. Tapping into that individuality and sparkling spirit, the brand has already taken the spiked seltzer game to new heights. Mighty Swell is, “a really positive, bright energy about feeling good and embracing who you are,” says Faryn Duncan, brand manager at Mighty Swell. ![]() It fits in with the ethos of Mighty Swell. Now, Mighty Swell is the largest independent spiked seltzer company in the country.įeaturing only real ingredients and fruit juices, Mighty Swell spiked seltzers forgo artificial sugars-such as Stevia-to craft a natural, flavor-forward spiked seltzer clocking in at only 3g of carbs and 100 calories. Originally founded in 2016 as a wine spritzer company, the Austin-based Mighty Swell rebranded and reformulated as a solely spiked seltzer brand in 2019. What Is Mighty Swell? Photography courtesy of Mighty Swell For instance, Rocket Pop (raspberry, pomegranate, and lime), Tiger’s Blood (strawberry, watermelon, and coconut), Purple Magic (grape, blueberry, and boysenberry), and Pink Colada (pink pineapples and coconut).Īll are redefining the spiked seltzer game.Īnd you can find them all in Mighty Swell’s newest Keep It Weird variety pack. But Mighty Swell has been a bit defiant, veering towards the wild and the weird to make it stand out in the pack.įeaturing only real fruits and ingredients in all of its hard seltzers, Mighty Swell’s kooky, innovative flavors are some of the craziest we’ve seen. ![]() With so many breweries jumping into the category, standing out as a spiked seltzer brand can be challenging. Are you having a Mighty Swell day? One Austin-based company hopes that by bringing its quirky and inventive flavors to the party, its spiked seltzers will literally change your day. ![]()
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